Thought Into Action

University of St. Thomas

Explore Our Campus!

The University of St. Thomas asked us to create their first interactive recruitment tool to reach students across the country. The CD-ROM and companion web site we created – “Putting Thought Into Action” – allowed students to take a virtual tour of the campus, learn what is special about St. Thomas, and experience the energy and spirit of its campus life.

You can walk around campus, ask questions, interview students, and bump into friends who talk with you as they rush to class. Sometimes they may walk into your screen unexpectedly. The experience combines easily accessible information with the feeling of an informal visit.

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RESULTS
During the time this project was used, research confirmed that it was a positive influencing factor in over 20% of students’ decision to attend St. Thomas. It also won several awards for college admission materials.

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ROLES
- Project Leader
- Creative Director
- Senior UX/UI Designer
- Software Development

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EXTERNAL LINKS

University of St. Thomas

The home page lets you dive into the college experience, or get a few quick facts first. Two students walk through the interface to welcome you.

The campus tour lets you walk around the campus, or jump to specific locations.

The companion web site was integrated with the CD-ROM. It modeled features that successive sites build upon.

As you walk through the campus, you can stop and visit with students in a series of video interviews.

These three students create a friendly and funny background story. They unexpectedly walk through the interface to say hello, and point out special things to see. They are also trying to meet each other, but never actually do.

Questions are scattered through the experience to directly address common perceptions that incoming students may have about college.

We developed this high-level architectural map for the project. It shows 3 levels or “orbits” with 5 main topics and supporting information, and 6 library components that can be accessed anywhere.